Creating a Trustworthy Brand for your Future Company
There is no secret recipe that you can follow in order to create a perfect logo. The truth is, there are so many companies that have widely different styles, it would actually be impossible to that assume they’ve all created their logos and visual identities in the same way. The point is that you need to create your own path and not just try and follow someone else’s footsteps. This article will give some guidelines that you can follow in order to create your brand’s visual identity.
When you decide to risk everything and start your own company, you’ll have a lot on your mind. Maybe you already have a product or service in mind, or maybe you need to figure that out. Maybe you have an idea of how the initial costs will be covered, or maybe you need to start looking for investors. There are millions of other variables that you will consider before you actually open your company, but some of the most important ones will be your name and your logo.
There are countless stories about the logos of iconic companies, but you don’t need to focus on having an amazing origin story. Rather, you should focus on what you want your brand to express and what are your core values. Having an authentic brand with real values is the most important thing in the long term.
Having said all that, we do have some advice on how to make sure that your company name and logo will be fabulous:
Brainstorm – try and talk with as many people as you can about your idea and your company. By explaining it to them, it will help clarify things and will generate ideas that you wouldn’t have thought of otherwise.
Look for inspiration – you can look at competitors’ logos and at famous brands, but don’t get too caught up with that, because you might end up copying them without even realizing. It’s good to look for inspiration, but you also need to know when it’s time to stop looking around and start working at your own.
Choose your colors – choosing the colors that represent you and your brand will make the process of creating your logo much easier. You could read a few articles about the effect of colors on our brains, in order to make your decision easier.
Choose an idea that you want to express – once you decide what your company’s message is, try and choose a simple idea that you would like to encompass in the graphic representation of your brand. You can even try and draw a sketch, even if you’re not very good at drawing, it will help you envision it better.
Look for professionals – of course, there are a few people that can manage drawing their own logo, but if you don’t know what you’re doing, that could create a lot of problems down the line, especially for future printed materials. A graphic designer will not only help you create the best version of the logo, but will also give you the file in the best quality format, and that will be extremely helpful. A good design will make your company look more established, more serious and will make both customers and potential investors have more trust in you. A great visual identity and being consistent with that image will make your brand trustworthy and lovable.
So, get to work and make your dream come true! And when you get to the logo part, just contact us and we’ll be happy to help. You can even try ourFREE Logo Sample Plan today, with zero risks. Find out more about it here:http://visualmagnet.net/